Classic Failures in Product Marketing
By:Donald W. Hendon
Published on 1992-01 by Ntc Business Books
How many of these soft drinks are still around? Hagar-the-Horrible Cola, Nutrimato, Panda Punch, Sudden Soda, and Yabba Dabba Dew? None. That's because they all failed. And everyone remembers such mammoth marketing mistakes as Coca-Cola's replacement of its market leader with the |New Coke,| or Chevrolet's introduction of its Nova automobile into Latin American markets, where in Spanish |no va| means |doesn't go.| This book documents numerous examples of marketing disasters like these, focusing on common error patterns and explaining how to avoid them. Highlighting both top brands and lesser known products and services, this book pulls examples from large and small companies, local, national, and international campaigns, consumer and industrial marketers, and profit-making and not-for-profit organizations. From mistakes in new product launches, pricing, and packaging to unlucky choices in advertising and sales strategies, this book helps marketers learn from the bad experiences of others--and avoid costly, damaging decisions of their own.
This Book was ranked at 15 by Google Books for keyword Classic.
Book ID of Classic Failures in Product Marketing's Books is fRdFYIeKlyQC, Book which was written byDonald W. Hendonhave ETAG "j8lksEpjej0"
Book which was published by Ntc Business Books since 1992-01 have ISBNs, ISBN 13 Code is 9780844234588 and ISBN 10 Code is 0844234583
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "205 Pages" is Printed at BOOK under CategoryBusiness failures
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Colm Tóibín, any award-winning publisher of The Learnand Brooklyn, becomes this focus for that tricky romantic relationships relating to dads along with sons—in particular the particular trepidation involving the literary giants Oscar Wilde, John Joyce, W.B. Yeats, in addition to its fathers. Wilde loathed the parent, nevertheless recognised that they were considerably alike. Joyce's gregarious grandfather drove chisel her youngster coming from Ireland by reason of his or her volatile temper and then drinking. While Yeats's dad or mom, any panther, was first unsurprisingly an ideal conversationalist as their chit chat was basically more lustrous versus works of art he or she produced. Those famed men of all ages and also fathers exactly who aided structure him or her come with your life on Tóibín's retelling, just as Dublin's multicolored inhabitants.
Comments
Post a Comment